Star Plus
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STAR Plus is a Hindi language general entertainment television channel based in India. The channel is part of the STAR TV network's bouquet of channels. Staying true to its renewed avatar, STAR Plus' programming comprises a variety of shows that appeal to a wide and varied audience base. The shows include a mix of family dramas, humor, reality shows, shows on crime and telefilms. This channel is also distributed to worldwide by Fox International Channels, subsidiary of News Corporation.
When it was first launched on 21 February 1992, Star Plus was an English-language television channel showing international content from the U.S., U.K and Australia, with Zee TVbeing the Hindi-language channel.[1] However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, Star Plus was transformed into a Hindi-language channel, with STAR World becoming the network's English-language channel. But competitors like Zee TV and Sony Entertainment Television were in the lead, and Star Plus struggled to survive with shows like Kora Kagaz and Saans. Star Plus found tremendous success in 2000 with the telecast of Kaun Banega Crorepati. The popularity of these shows could be compared to that of Ramayan (TV series), where the streets of India used to actually go empty at 9 pm weekdays when the show was telecast. The channel went ahead to air K-soaps like Kyunki Saas Bhi Kabhi Bahu thi,Kahaani Ghar Ghar ki,Kasautii Zindagii kay and KumKum-Pyara sa bandhan) which soon gained mass popularity and established Star Plus as the supreme entertainment Indian channel. These shows got TRP ratings of 10+ which still holds a record. In 2000, the company's CEOSameer Nair and programming chief Tarun Katial introduced a number of new shows.[2] On 3 April 2010, following the Star Plus Parivaar Awards, Star Plus revealed its new logo. The new logo is a ruby-coloured star with the trademark swoosh in white and the name of the channel in a new font. The new colour is a key component of the channel. The new theme is "Rishta Wahi Soch Nayi" meaning the relationships are still the same but our thoughts are new. Star Plus HD along with Star Gold HD, Star Movies HD and Star World HD was launched on 15 April 2011. This channel carries the same schedule as Star Plus India with a different commercial feed and logo. Star Plus HD in the UK and Ireland was set to launch by the end of 2011,[3] however it was delayed until 5 July 2012.[4]External links
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